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Cost per lead calculator.
Turn a cost per lead into the numbers that matter: appointments, cases and cost per case. Hypothetical figures to play with.
Our Ads Manager screenshots show S$7.67 to S$18.20.
Leads100
Appointments25
Cases closed7.5
Cost per caseS$200
Hypothetical numbers for illustration. Compare cost per case with what a case earns you.
How to use it
- Leads = ad spend divided by cost per lead.
- Appointments = leads multiplied by the share that books a meeting.
- Cases = appointments multiplied by your closing rate.
- Cost per case = ad spend divided by cases.
The lead-to-meeting rate depends heavily on how fast and how well you reply, which is why we built the AI appointment setter. Read what insurance leads cost in Singapore for real examples.
Frequently asked questions
Is this a forecast?
No. All numbers are hypothetical. Change them to match your own situation.
What is a good lead-to-meeting rate?
It varies. Reply speed, follow-up and offer quality all affect it. Track your own.
What should I compare cost per case with?
What a case earns you, such as first-year commission, across your products.
Free strategy call
Want to see your own numbers?
Book a free strategy call and we will model it with your products and budget.
No obligation. We reply on WhatsApp.