What are ILP leads?
An investment-linked policy (ILP) combines insurance protection with investment. ILP leads are people who have shown interest in that kind of plan, for example by responding to an ad or filling in a form.
They are usually more informed than a cold contact, but they are also comparing, so the first reply matters.
How we generate ILP enquiries
- Ads built around the ILP conversation, with a clear offer such as a free 30-minute face-to-face chat to see if an ILP fits.
- Instant WhatsApp reply. In our example, an ILP enquiry at 9:41 pm gets a reply in 6 seconds and a meeting booked by 9:43.
- Three live slots and venue confirmation, then reminders.
The whole path is covered in insurance lead generation in Singapore.
What agents report
These are agents' own words:
- "Managed to close 6 ILPs, FYC around 12K plus, then cleared MDRT" (agent WhatsApp message)
- "Around 15 appointments in 1.5 months, around 7 closures" (agent WhatsApp message)
- "Kaizen Marketing delivered quality enquiries that led to a sizeable SP case." (Jes, Senior FSC, COT Producer)
See the screenshots on the results page.
Figures on this page are examples and estimates from Kaizen campaigns and agent reports. Your results depend on your market, offer, budget and how you handle each appointment.
Model the numbers
Our FYC calculator uses an illustration of one ILP case type: a S$400/month plan that produces S$1,680 FYC plus a S$600 bonus. Change the ad spend and closing rate to see how appointments, cases and commission connect. It is an illustration, and your products and commission will differ.
Advertising ILPs responsibly
ILP advertising should be accurate and fair, and should not overpromise returns. Many agencies require compliance review before ads go live. Check your licensed entity's rules first. Our ads invite a conversation, they do not promise outcomes.
Frequently asked questions
What is an ILP lead?
A person who has shown interest in an investment-linked plan, for example by responding to an ad or enquiring through a form.
How many ILP appointments can I expect?
It varies with budget, offer and market. Our calculator models S$700 of monthly ad spend as about 10 appointments, as an illustration only.
Do you sell ILP leads?
No. We do not sell lists or shared leads. We build campaigns for your practice and the enquiries come to you.