Decide what you are buying
Agencies sell different things: lists of names, ad management, or a system that books meetings. Decide which you need. If your limit is the number of meetings you get, look for a partner who handles what happens after the click, not only the click.
Ten questions to ask
- Are the leads exclusive to me, or shared?
- Can I see real, recent results (screenshots, not claims)?
- What is the cost per appointment, not only per lead?
- How fast do enquiries get a reply, and who replies?
- What happens when a client goes quiet?
- Do you understand how insurance conversations work?
- Who approves the ads, and how does my agency's compliance fit in?
- What are the contract terms and how do I stop?
- How is the investment structured and what does it include?
- Can I speak to an agent who is a current client?
Red flags
- Guaranteed sales or returns.
- Results with no source or screenshots.
- Only click or impression numbers.
- No reply process after the enquiry.
- Pressure to sign immediately.
- Vague answers on consent and privacy.
A simple comparison
| A typical agency | Kaizen Leads | |
|---|---|---|
| Deliverable | Clicks, impressions, a list of names | Appointments in your calendar |
| First reply | Whenever someone gets to it | Within seconds, on WhatsApp |
| Follow-up | Manual, easy to forget | Automatic reminders and Day 1 follow-up |
| Insurance know-how | Generic copy | Built around insurance conversations |
| Guarantees | Often promised | None. We do not promise sales |
We would rather you compare us fairly than choose us by default. Book a free strategy call and ask us every question above.
Frequently asked questions
How do I know an agency's results are real?
Ask for screenshots from Ads Manager and messages from agents, and ask to speak to a current client. See ours on the results page.
Should I sign a long contract?
Be cautious. Ask what the terms are and how you can stop.
Does Kaizen Leads guarantee sales?
No. We do not promise specific sales or closures.