Insurance leads, booked straight into your calendar.
No guesswork. No chasing. Meta ads bring in the enquiries, our AI appointment setter replies on WhatsApp within seconds and books the meeting. You show up and advise.
Free · No obligation · We reply on WhatsApp
- Replies in secondsOn WhatsApp, day or night
- Three live slotsFrom your own calendar
- Venue confirmedOnce the client picks
- Reminders sentBefore every meeting
- Day 1 follow-upIf they go quiet
50+ leads in two months, at about S$9 each.
Qi De, Senior FSM and MDRT Producer, on moving from warm referrals alone to a steady flow of enquiries.
Individual result. Outcomes depend on your market and client mix.
The difference is what happens after the click.
Most agencies stop at clicks and a list of names. We build the whole path from ad to meeting, so your time goes to clients, not chasing.
A typical agency
- What you getClicks, impressions and a list of names
- First replyWhenever someone gets to it
- Follow-upManual, and easy to forget
- Insurance know-howGeneric copy for any business
- Your timeChasing leads at night
Kaizen Leads
- What you getAppointments in your calendar
- First replyWithin seconds, on WhatsApp
- Follow-upAutomatic reminders and a Day 1 follow-up
- Insurance know-howBuilt around how insurance conversations work
- Your timeMeeting clients and advising
From ad to meeting in four steps.
The same flow every time, for ILP, retirement and protection enquiries.
Meta ads
Campaigns for ILPs, retirement, protection and financial reviews, written for how insurance conversations actually work.
Instant reply
The AI appointment setter answers on WhatsApp within seconds, before the client messages anyone else.
Booked slot
Three live time slots from your calendar, then venue confirmation once the client picks.
Meeting
Reminders go out, and a Day 1 follow-up brings back anyone who goes quiet. You turn up and advise.
Three enquiries. Three booked meetings.
Pick a scenario to watch the conversation run. These are illustrations with fictional names, built from how the system replies.
Ads built to stop the scroll.
We write, design and run the video ads on Meta. These are sample ads that show the style. They are not client results.
Retirement
“If you stopped working at sixty, how long could your savings last?”
Annuity
“Imagine your pay cheque didn’t stop when you retired.”
Critical illness
“One diagnosis. One payout.”
Want ads like these for your practice?
What could your ad spend earn?
Drag the sliders to see an illustration based on one ILP case type. It shows how spend, appointments and closing rate connect. It is not a promise.
Illustration only. Each case is a S$400/month ILP plan: S$1,680 FYC plus S$600 bonus, S$2,280 in total. Your products, commission and results will differ. See the full FYC calculator.
Want this running for your practice?
Lead generation built for insurance.
Each service is its own page, so you can see exactly how it works for the kind of appointments you want.
Insurance lead generation
The full system: Meta ads, instant WhatsApp replies and booked meetings for Singapore agents.
Read more →Facebook and Instagram ads
Campaigns written for insurance conversations, measured by cost per enquiry and per appointment.
Read more →AI WhatsApp appointment setter
Replies in seconds, offers three live slots, confirms the venue and follows up on Day 1.
Read more →ILP leads
Enquiries from people interested in investment-linked plans, booked into face-to-face meetings.
Read more →Retirement planning leads
Enquiries from people asking how much they need to retire, qualified and booked for a session.
Read more →Critical illness and protection leads
Sensitive enquiries handled with care, with a Day 1 follow-up when someone goes quiet.
Read more →Buying leads vs owning them
What you are really buying when you buy insurance leads in Singapore, and the alternative.
Read more →Straight from Ads Manager.
Screenshots from Kaizen campaigns. Each card shows the leads, the cost per lead and the amount spent, as Meta reports them.
Mid-career financial consultant
- 22
- additional leads a month
- 12
- booked appointments
- S$7,500
- estimated monthly FYC increase
After engaging Kaizen, the consultant generated 22 additional leads a month, which became 12 booked appointments. The appointment flow contributed to an estimated S$7,500 increase in monthly FYC.
Financial consultant
- Better
- inbound lead quality
- Multiple
- fact-finding sessions
- S$6,000
- estimated FYC increase
Lead quality and appointment consistency improved. The structured appointment flow led to fact-finding sessions and conversions, an estimated S$6,000 increase in FYC.
Case studies, testimonials and figures are individual examples and estimates. Outcomes depend on your market and client mix. See all results.
Want results like these?
Agents who run it.
“Since partnering with them, we have generated over 50 leads in just 2 months, at a cost per lead of $9.”
“The quality was noticeably better than generic leads. The KM Team understands how insurance conversations actually work. Cleared MDRT in 4 Months.”
“Managed to close a few decent sized cases with the KM team.”
“Kaizen Marketing delivered quality enquiries that led to a sizeable SP case.”
“Better appointment rate and more responsive leads.”
What agents send us
Screenshots from agents’ own WhatsApp chats. Names and numbers are hidden.
Swipe or scroll to see more. Tap a screenshot to enlarge.
Want this running for your practice?
Learn how insurance lead generation really works.
How to get insurance clients in Singapore
Referrals, content, events and ads: how agents build a steady flow of clients.
Read the guide →What insurance leads cost in Singapore
Cost per lead, per appointment and per case, with real Ads Manager figures.
Read the guide →How to choose an insurance lead generation agency
The questions to ask, the red flags to watch for and a simple comparison checklist.
Read the guide →PDPA basics for insurance agents
Consent, the Do Not Call Registry and what to ask your lead source.
Read the guide →FYC calculator
Model appointments, cases and commission from your ad spend.
Open the tool →Cost per lead calculator
Turn a cost per lead into a cost per appointment and per case.
Open the tool →Before you ask.
What kind of insurance leads do you generate?
Inbound enquiries for insurance conversations such as ILPs, retirement planning, protection and critical illness, and general financial reviews. We match the campaign to the focus you choose.
How soon will I see appointments?
Most campaigns start generating enquiries within one to two weeks. Results then improve as the ads are reviewed and optimised.
What does the AI appointment setter do?
It replies to each enquiry on WhatsApp within seconds, answers the first question, offers three times from your calendar, confirms the venue once the client picks, sends reminders and follows up on Day 1 if the client goes quiet.
Are these shared leads?
No. We do not sell lists or shared leads. Campaigns are built for your practice and the enquiries come to you. See buying leads versus owning them.
How much does it cost?
The free strategy call is where we walk through the programme and the investment together, and make sure it is the right fit before anything starts.
Do you guarantee sales?
No. Every advisor and every market is different, so we do not promise specific sales or closures. We focus on real enquiries and confirmed appointments in your calendar.
Is this allowed under my agency's rules?
Many agencies and licensed entities require compliance review of advertising. Check yours before any campaign goes live. We build the ads and pages and you keep control of what is approved. See the PDPA and compliance basics.
Ready for predictable appointments?
Leave your details and we message you on WhatsApp to arrange a free call. Takes 30 seconds.
- 1You send your details
- 2We message you on WhatsApp to arrange a time
- 3We walk through the numbers and the investment