What you are buying
When an agent buys insurance leads, they usually receive a list of names and numbers, or a stream of enquiries from a vendor's own campaigns. The person did not necessarily ask for you. They may also have been sent to other agents.
The risks of bought or shared leads
- Shared. The same person may be contacted by several agents. The first to reply wins, and the rest wasted money.
- Stale. Lists age quickly. Interest fades.
- Consent. The person may not have agreed to be contacted by you, which creates PDPA risk. Read the PDPA basics.
- Low control. You cannot change the offer, the wording or the audience.
- No follow-up. You get names, not appointments.
Questions to ask any lead vendor
- Are the leads exclusive to me, or sold to others?
- How did the person enquire, and what did they agree to?
- How old are the leads?
- What is the cost per appointment, not just per lead?
- Can I see the ad the person responded to?
The full checklist is in how to choose an insurance lead generation agency.
Owning your leads instead
With Kaizen Leads, we do not sell lists or shared leads. We run campaigns built for your practice, the enquiries come to you, and the AI appointment setter replies in seconds and books the meeting. The system is yours to measure and improve.
Figures on this page are examples and estimates from Kaizen campaigns and agent reports. Your results depend on your market, offer, budget and how you handle each appointment.
Frequently asked questions
Is it legal to buy insurance leads in Singapore?
Buying leads is not unlawful in itself, but you remain responsible for how you contact people, including consent under the PDPA. Check PDPC guidance and your agency's rules. This is not legal advice.
Are leads from Kaizen Leads shared?
No. We do not sell lists or shared leads. Campaigns are built for your practice.
Is cost per lead the right number?
Not on its own. Look at cost per appointment and cost per case.